360 degree optimization
This includes analyzing keyword selection, headlines and descriptions, bidding strategies, and audience targeting to ensure every component works harmoniously.
A Google Ads Search campaign is a type of online advertising that displays text ads on Google search results pages when users search for keywords related to your business. It's a powerful way to connect with potential customers actively searching for your products or services
Display campaigns serve visually engaging ads on the Google Display Network. The Display Network helps you reach people as they browse millions of websites, apps, and Google-owned properties (such as YouTube and Gmail).
Performance Max is a goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It's designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps.
Shopping ads use your existing Merchant Center product data (not keywords) to decide how and where to show your ads. The product data you submit through Merchant Center contains details about the products you sell
